INSIGHT TV EXPANDS TO LATIN AMERICAN WITH NEW HIRES

Further expanding its team in the Americas, Insight TV, the leading millennial-focused producer, channel provider and format seller, is expanding its sales efforts into Latin America with the appointment of two experienced LatAm sales agents. Raquel Yepes will oversee content sales in the region. Marco Ibarra and Edgar Spielmann, co-founders of 2BENAMED Strategic Partners, will lead their team to drive linear and digital channel distribution efforts for Insight TV. Ms. Yepes and 2BENAMED will report to Marco Frazier, Senior Vice President, Insight TV Studios US.

Before joining Insight TV, Ms. Yepes was a consultant to the London-based company TRX – The Rights Exchange, responsible for acquiring content for TRX online marketplace serving the LatAm and the US Hispanic markets. She was also a consultant to Spain’s Factoria Plural where she was charged with identifying new opportunities for formats and co-productions. Prior to that, Yepes was Director of International Sales and Co-productions at Brazilian production company Zola where she directed the international sales operation. She also ran New Business Development at High Hill Entertainment, Zodiak and Plural – Grupo Prisa. Ms. Yepes is based in both Bogota, Colombia and Miami, Florida.

2BENAMED Strategic Partners is a LatAm-focused company that launched in 2019 to increase value to the media industry via the distribution of unique content, end-to-end user relationship solutions and consultancy. The company has offices in Chile, Mexico and Atlanta, GA.

“Since launching Insight TV Studios US last Fall, we have been focused on expanding our footprint both in the US and Canada,” notes Marco Frazier, SVP of Insight TV Studio US. “As a natural extension of our expansion efforts in North America, we have enlisted Raquel and Marco, Edgar and their team at 2BENAMED to introduce Insight TV to the Latin American market. Their considerable experience and expertise working with media platforms and programmers in the market will be key to helping us achieve our aggressive sales goals in the region.”