3 JUN 2021

ITV STUDIOS AND BBC STUDIOS INK DEAL TO CREATE PREMIUM DRAMAS IN INDIA

ITV Studios and BBC Studios have signed a production partnership deal to adapt popular ITV Studios scripted-dramas in India. In detail, BBC Studios India will bring to life the popular ITV Studios hits “Gold Digger,” “Sticks and Stones,” “Trauma,” and “35 Days”.

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"Gold Digger"

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ITV Studios and BBC Studios have signed a production partnership deal to adapt popular ITV Studios scripted-dramas in India. In detail, BBC Studios India will bring to life the popular ITV Studios hits “Gold Digger,” “Sticks and Stones,” “Trauma,” and “35 Days”.

The deal is the first of its kind and will allow both entities to scale greater heights and reach wider audiences in India with their rich slate of premium dramas. BBC Studios will also look at taking these dramas to the ever-growing popular regional markets of Tamil and Telugu.

“Working with BBC Studios India will only strengthen what we can both achieve in the region. These are really powerful stories, full of themes that matter to all of us – betrayal, love, family intrigue and loss. I’m very much looking forward to seeing our IP repurposed for South Asian audiences,”  said Augustus Dulgaro, Executive Vice President - Distribution, Asia Pacific at ITV Studios.

Giles Ridge, SVP of Scripted Formats at ITV Studios, commented: “We have carefully curated the portfolio and believe there is real scope to find the right talent and partners to bring proven hits to a fresh fanbase. There is a real demand for this type of material, not just in India but in Indian-speaking communities around the world”.

Lastly, Sameer Gogate, General Manager of BBC Studios India Productions, declared: “British dramas really resonate with Indian audiences, as we have seen with the success of ‘Criminal Justice’ and ‘Doctor Foster,’ and will see with these ITV Studios dramas, which have all the twists and turns of a gripping story that you could hope for. I am looking forward to reproducing them for the Indian market and developing a deeper relationship with our British TV counterparts, with our shared mission to take exceptional premium content to the rest of the world”.

In “Gold Digger” the story focuses on a wealthy woman who falls in love with a much younger man and the impact this has on her already damaged family. It is produced by Mainstreet Pictures, part of ITV Studios, for BBC One (2019).

“Sticks and Stones” is a drama about the dark consequences of workplace bullying, written by Mike Bartlett, who also created “Doctor Foster”. It is produced by Tall Story Pictures, part of ITV Studios for ITV (2019)

Also created and written by Mike Bartlett, “Trauma” is a thriller about a father grappling with losing his son and blaming the hospital trauma consultant. It is produced by Tall Story Pictures, part of ITV Studios, for ITV (2017).

“35 Days” is about unravelling the 35 days leading up to a death and who could potentially be responsible for it. There have been five series of this Welsh drama, produced by Boom Cymru, part of ITV Studios, for S4C (first series 2014). Boom also produced a successful English language adaptation, “15 Days,” for UK broadcaster Channel 5.

There is a real demand for this type of material, not just in India but in Indian-speaking communities around the world” Giles Ridge SVP of Scripted Formats at ITV Studios