ITV Studios closes a major content deal with WarnerMedia Latin America

ITV Studios has sold some of its best-known titles, such as “The Bay,” “Bump” and “Romulus,” to WarnerMedia Latin America for HBO Max as part of a major content deal.

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“Romulus”

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ITV Studios has sold some of its best-known titles to WarnerMedia Latin America for HBO Max as part of a major content deal. The deal, the first in the region for ITV Studios and the streamer, will see premium scripted titles like “Romulus” (S1-2), the epic story of the creation of Rome; as well as riotous comedy drama “Brassic” (S1-3) and the beautifully-crafted crime hit “The Bay” (S1-3), premiering for the first time in Latin America.

The package also includes “Bump,” the original comedy-drama series created and co-written by Kelsey Munro, which follows Nathalie Morris as Oly, an ambitious and high-achieving teenage girl who has a surprise baby. “Bump” was also recently acquired by the BBC for BBC1 and iPlayer as well as The CW in the United States, Sky in New Zealand and CBC in Canada. As well as premium drama and comedy, the deal is also made up of factual title “April Jones: The Interrogation Tapes”.

“Latin America is a burgeoning and diverse market, and I'm excited that HBO Max has launched in the region and picking up this great slate of dramas and comedy from Italy, Australia and the UK demonstrates quality programming can travel anywhere. I’m really excited about this great selection of titles to premiere across the region,” said Christina Covarrubias, Director of Latam Sales, Global Distribution at ITV Studios.

Ruth Berry, Managing Director, Global Distribution at ITV Studios, added: "This deal demonstrates the fantastic breadth of high-quality content from around the world that our portfolio represents, with ‘Romulus,’ a series in Latin, from Italy, ‘Bump’ from Australia and British hits like ‘The Bay’ and ‘Brassic’. We're thrilled Latin America's HBO Max viewers will soon be able to enjoy all this selection of fantastic shows".