Lionsgate’s Motion Picture Group has partnered with global audience analytics and content valuation company Parrot Analytics in a multi-year marketing intelligence and innovation agreement. The partnership will enable Lionsgate’s Motion Picture Group to access Parrot Analytics’ entertainment analytics and valuation product suite as the studio looks to continue its success in today’s attention economy.
“In this time of unprecedented industry transformation, we continue to be focused on innovation and successful value-creation strategies for the studio and our partners. The capabilities offered by Parrot Analytics will enhance our marketing analytics and enable faster and better decision making to unlock the full value of our IP,” commented Whitney Harris, SVP, Head of Data and Consumer Insights at Lionsgate Motion Picture Group.
“Lionsgate is one of the most innovative and entrepreneurial studios in the motion picture industry and we are thrilled to partner with such a forward-thinking team. From content valuation to marketing analytics, the Lionsgate-Parrot Analytics teams are innovating at the cutting-edge of today’s attention economy,” commented Wared Seger, CEO of Parrot Analytics.
In leveraging Parrot Analytics’ global audience analytics, Lionsgate joins a rapidly growing roster of industry leaders, including such studios as Warner Bros. Discovery, NBCUniversal, and Sony Pictures; media and technology companies including Amazon, Comcast, and Google; networks such as Sky and Turner; government agencies such as Canadian Media Fund and British Film Institute; and streaming services such as HBO Max and Prime Video.
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