Banijay Rights announced a second celebrity series of “MasterChef Celebrity Argentina” for Telefe, a ViacomCBS brand. Last season’s grand finale, broadcasted last week on the Argentinian free TV channel, delivered record breaking viewing figures and became the most watched of programme of the year, with a peak share of over 80%.
Throughout the series, “MasterChef Celebrity Argentina” consistently outperformed the slot, with an average share of 76.33%. It was the most watched show of 2020 in Argentina and ranked #1 of free-to-air TV programs. On social networks, “MasterChef Celebrity” exceeded 400 million video views via Facebook, YouTube, Instagram, and Twitter.
“We've made history in Argentinean TV. We are proud of our local partners, who have brought a new version of the format to the territory under an exceptional quality of production and great programming strategy. The celebrity iteration has proven itself popular with audiences worldwide, and is now a record-breaking smash hit in Argentina," said Michelle Wasserman, SVP LATAM, Brazil and USH at Banijay Rights.
Guillermo Pendino, VP Brand Head South Cone at ViacomCBS, added: "We are very happy to have an internationally successful format like ‘MasterChef’ on Telefe, Argentina's leading broadcaster. The first season of ‘Masterchef Celebrity’ has made history with its outstanding performance throughout the season. Now we are preparing a new season that we will premiere very soon”.
Created by Franc Roddam, the “MasterChef” format and finished programs are represented internationally by Banijay. With over 60 local adaptations broadcast in more than 200 countries, “MasterChef” is the world’s most successful cookery television show.
The celebrity iteration has proven itself popular with audiences worldwide, and is now a record-breaking smash hit in Argentina” Michelle Wasserman SVP LATAM, Brazil and USH at Banijay Rights