MContent acquires over 50 Hours of allrites content

MContent has acquired more than 50 hours of scripted and unscripted content from Singapore-based media business allrites.“It has been great working with Allrites and their CaaS system which helps us reach the scale of catalogue we require as quickly as possible,"  Phil McKenzie, Chief Content Officer at MContent said. "This quality content will sit alongside the many titles we are acquiring and originals we are commissioning and producing in house."

Highlights from the allrites content package include "Karl Lagerfeld Kaiser of Fashion," "Born2Race," "A chance in the world," "Rise of the Trolls," "Carbon Nation" and "Foul Play."  The series and documentaries included in the deal will feature on MContent’s web3 video streaming platform, the world’s first ‘Watch2Earn’ platform and fully tokenized collaborative content ecosystem with the purpose of seed funding, incubating and curating film makers and content producers around the world.

The catalogue deals set MContent on track to offer viewers over 1000 hours of content on the platform by the beginning of 2023. The business also produces original content in house and through commissions and co-productions with third party partners focusing on a Gen Z audience. MContent’s original productions include documentaries and series such as ‘Beirut After the Blast’, ‘Blockchain Life’, ‘Web3 Wonderland’, metaverse dating show ‘Game Of Love’, ‘Qatar Before Kickoff’ and F1 fan documentary ‘Pit2Paddock’.

"Allrites is pleased to announce our partnership with MContent, through our innovative Content as a Service model allrites CaaS. We are providing MContent with film and TV content from our 100K+ hours of content library through a monthly subscription fee while providing the flexibility to change the selection of content and rotate in new titles and looking forward to this fruitful collaboration covering a broad variety of genres and formats from all over the world," Natalie Morley Chief Content Officer at allrites said.