MediaHub announced a new partnership with DKL Studio, led by media pioneer Fadi Ismail, to distribute and co-produce Arabic series internationally. With this new partnership, MediaHub will continue to bring in its strong distribution network and innovative know-how and expertise in curating content for location specific audiences with an eye on global expansion.
Fadi Ismail, the founder of DKL Studio, brings over 30 years of experience in content creation, development, production, and distribution across the Arab media landscape. Known for his innovative approach and commitment to elevating Arab content to international standards, Ismail has been instrumental in producing acclaimed series and films in high-profile projects such as "Omar" and "Saraya Abdeen," which showcased the potential of co-productions and high-production-value content.
Kerim Emrah Turna played a pivotal role in bringing Turkish dramas to audiences worldwide. during his extensive tenure at Kanal D International as Executive Director. After departing from the company, he founded MediaHub in 2021, an independent and innovative media rights management organization. MediaHub engages in a wide range of media activities, from production to distribution. The company has grown rapidly in the last three years, acquiring a diverse library of international and Turkish content, now bolstered by MediaHub's own productions. Last year, MediaHub successfully brought to life a co-production venture from the U.A.E., focusing on Turkish originals.
Fadi Ismail emphasized that there is nothing that prevents Arab content from traveling. He stated: "Among the hundreds of series produced in the last few years and what will be produced in the coming years whether through our coproduction initiatives or by the many Arab producers, there will slowly but surely be an increasing number of titles which will appeal to International audiences. To distribute globally is not impossible if we are equipped with the right experiences, with the know-how and the appropriate marketing and sales strategies. Together with our partners at MediaHub, we will crack it."
Emrah Turna expressed his vision for the upcoming projects as followed: "The combination of Fadi Ismail’s extensive experience in the MENA region in all content related matters, and our global know-how and access to international markets, is bound to create content that will serve the advancement of high quality, well curated Arab content in the global market. We are very much looking forward to all the products that will be the result of this collaboration of ideas, expertise and skills."
MediaHub founder Kerim Emrah Turna and DKL Studios founder Fadi Ismail have a long working history dating back to both executives' corporate days in Kanal D International and MBC, respectively. Fadi Ismail also played a pivotal role in introducing Turkish series to the MENA region during his tenure at MBC Group. In 200, recognizing the potential of Turkish dramas, he spearheaded the acquisition and adaptation of thousands of hours of Turkish content. This initiative not only popularized Turkish series in the Arab world but also set a new standard for high-quality, serialized storytelling in the region. The two leaders worked closely together during this period and after. Their efforts led to a significant cultural exchange, bringing Turkish actors, stories, and production values into Arab homes and establishing a robust market for Turkish dramas.
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