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The deal unites Thema's broad expansion strategy, which has accelerated with significant acquisitions across several continents in the past year, with MediaHub's experience in Turkish content.
The Managing Director of MediaHub explains the company's business focus and illustrates the strategy for finding and developing IP investments for further distribution.
Through this new collaboration, MediaHub will leverage its distribution network, as well as its know-how and expertise in tailoring content for local audiences, all while focusing on expanding globally.
The former sales executive's appointment forms part of the company's strategic alignment as it prepares to debut the series, "Alaca," during MIPCOM later this year.