Yigit Dogan Celik and Fatih Aksoy
Technology and monetization company Merzigo and Turkish television content powerhouse Medyapim have forged a partnership that aims to boost the global circulation of the firm’s vast catalogue of Turkish dramas. In detail, Merzigo and Medyapim signed a four-year monetization agreement which aims to facilitate the global distribution of Turkish content, spanning numerous regions such as Latin America, Africa, and Asia, with an extensive range of over 20 language options.
Comprising several subsidiaries and partners including MF Yapim, Madd, and Mednova, Medyapim has a library of more than 10.000 hours of television content spanning from dramas and sitcoms to feature films and game shows. Their hit shows include “Mother,” “A Woman Scorned,” and “A Fairy Tale,” among many others.
Meanwhile, Merzigo, which is part of Istanbul-based Key Networks group that owns an upcoming AVOD platform called Baslat, is a content aggregator that uses a combination of human expertise and AI to increase revenues and grow online communities. Other clients in Turkey include broadcasters Fox, Kanal D and TV8, as well as top producers such as Acun Medya and Tims & B Productions.
“I am thrilled to announce our groundbreaking partnership with Medyapim, which represents a significant step forward in our mission to extend the global reach of Turkish content. Our joint commitment is providing diverse and exceptional programming to audiences around the world,” said Yigit Dogan Celik, Chairman at Merzigo.
“The digital part of the business is growing year by year, and Merzigo is a very successful company in this area. With this four-year agreement, we aim to expand our presence in platforms such as Facebook, YouTube and maybe some AVOD services. I am very glad with this deal with Merzigo,” added Fatih Aksoy, Chairman of Medyapim.