MGM’S Epix to relaunch as MGM+ in early 2023

The new brand will offer new identity characteristics, as well as classics and new programming offerings.

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"Godfather of Harlem"

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MGM announced plans to rebrand Epix as MGM+ in January 2023. The newly unveiled brand will debut on 15 January, 2023, in correlation with the Season Three premiere of the acclaimed series "Godfather of Harlem."“MGM is one of the most iconic and beloved brands from the golden age of entertainment,” Michael Wright, Head of MGM+ said. “This rebrand is a promise to existing and new viewers that MGM+ is the place to find television that reflects and celebrates the legacy of the iconic MGM brand – cinematic programming with sophisticated storytelling that entertains, delights, surprises, and transports. MGM is television for movie lovers.” 

MGM has commited to continuing its premium content offering, containing scripted originals including the Emmy-winner "Godfather of Harlem, the epic romantic adventure "Billy the Kid," the contemporary sci-fi horror thriller "From," and bold dramas "Rogue Heroes" and "Belgravia." Other titles offered by the network include "Hotel Cocaine," "Belgravia: The Next Chapter," "Amityville Murders" Docuseries , and "San Francisco Sounds." "Godfather of Harlem's" second season was EPIX’s best performing season of all time, breaking records for single-title streams in a single day across EPIX’s digital channels. The Season Two finale was EPIX’s best performing finale episode to date. 

The MGM+ service will also provide an expansive library of film titles from MGM and other major Hollywood Studios. The library of titles includes MGM hits "No Time to Die," "House of Gucci," and "Licorice Pizza;" beloved franchises like "James Bond" and the original "Rocky" and its sequels; as well as fan favorites like "Silence of the Lambs," "Bull Durham," "Platoon," "Robocop," "Mississippi Burning," "The Magnificent Seven," "Barbershop," "The Pink Panther," "In the Heat of the Night," "The Good, the Bad and the Ugly," "Bill & Ted’s Excellent Adventure," and "The Thomas Crown Affair."

The new brand logo will embody the rich legacy of MGM, while adding an innovative touch. "It reimagines the rich, 100-year history of MGM’s classic art-deco typeface in a contemporary and forward-facing fashion," the company explained in a statement. "The typography and brighter palette combine the rich legacy of the classic MGM brand with the forward-learning spirit of the next generation streaming service. Imaginary Forces has been brought on to help bring the new MGM+ vision to life."

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