Following the relaunch of Epix as MGM+ in the United States in January, Amazon announced that the MGM’s streaming services will be rebranded as MGM+ International in key European territories.
The company also announced that it had struck a strategic content deal with Lionsgate for “a significant package of premium films and television series” in support of the change. Under this arrangement, MGM+ International will stream series from Lionsgate and Starz in Germany, Austria, Italy, Spain, and The Netherlands, giving subscribers access to more TV series and movies at no extra cost to their current subscription. The monthly subscriptions cost €3.99 or $4.37, and are offered via Prime Video Channels.
With the Lionsgate content deal, MGM+ International will become the home of such popular Lionsgate and Starz series as “Black Sails,” “Black Mafia Family,” “Mad Men” and “Nashville,” with more new, first-run and exclusive Lionsgate titles to follow. Lionsgate+ subscribers who joined the streamer via Prime Video Channels will get access to the MGM+ International streamer instead. That move is in line with Lionsgate’s previous announcement that it was ending its Lionsgate+ streaming service in several European markets and in Japan.
“Following the relaunch of MGM+ in the United States at the start of the year, we have seen significant growth in subscribers. Now MGM’s international streaming services will follow suit and relaunch as MGM+ International in key countries where we are making further content investments to capitalize on the strength of the iconic brand and accelerate our growth as a premium international SVOD service,” said Chris Brearton, VP of Prime Video Studios Corporate Strategy.
“We are delighted to partner with MGM+ on an agreement that reaffirms the enormous value of our content and provides important and timely support to MGM+’s international relaunch. Our films and television series continue to be a valuable resource for platforms throughout the global ecosystem,” commented Jim Packer, President of Worldwide Television Distribution at Lionsgate.
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