Moonbug Entertainment expands in Indonesia after deal with Vidio OTT service

Moonbug Entertainment closed a streaming partnership agreement with Indonesian OTT service Vidio, marking the global entertainment company’s further expansion into the Southeast Asian market. The agreement is the first major OTT streaming deal in Indonesia and comes as Moonbug looks to expand its reach in the Indonesian market.

“At Moonbug, we are committed to bringing the best entertainment and storytelling to families across the globe, and we are thrilled to partner with Vidio to bring our best programmes to this new audience,” said Kelly Cooke, Director Distribution APAC, Moonbug Entertainment. “Vidio’s large library of original content proves how well they understand the Indonesian audience, providing viewers with high quality and relevant programming. This partnership will enhance their offering and bring some fun and entertainment to many families across the region.”

The deal will not follow a linear format, but rather deliver an entire package of SVOD content. It will also include select hours of programming on Emtek’s pay-TV channel, Horee, plus a block on FTA channel, Mentari TV. The Moonbug content will be available for all viewers across Indonesia and will be made available in English and Bahasa Indonesia. It will also be accessible anytime anywhere to Vidio subscribers.

All Moonbug IPs will be featured on the services including global hits "CoComelon" and "Blippi" along with other established series such as "ARPO", "Go Buster", "Lellobee City Farm", "Morphle", "Little Angel" and "Oddbods."

Monika Rudijono, Managing Director at Vidio shared “As a leading OTT in Indonesia, Vidio is committed to provide a great variety of content and seamless watching experience for everyone. By collaborating with Moonbug Entertainment, Vidio has the opportunity to expand its library of educational and kid-friendly content to our loyal customers, which includes a handful of infamous and high-quality shows that are perfect for families.”

MOONBUG KIDS LANDS IN CZECH REPUBLIC

Moonbug Entertainment has also signed an agreement with O2 to launch Moonbug Kids Channel in the Czech Republic. The new Moonbug Kids channel will include content from across the Moonbug portfolio of much-loved IPs.

The Moonbug Kids channel will be available to all subscribers across Czech Republic in tariffs Silver and Gold, and will air in English language. The Moonbug Kids channel schedule has been carefully designed to put families at the forefront, supporting parents and carers throughout their daily routines such as mealtime, bath time and more.

“Our ongoing rollout of our Moonbug Kids channels across EMEA has proved extremely successful, and we are excited to add Czech Republic to our line-up of territories. This constitutes our first linear channel launch in the CEE region, which we plan to expand with new partnerships within this year,” said Dilek Doyran, Head of Channel Partnership, EMEA, Moonbug Entertainment. “We are looking forward to working alongside O2 to share our much-loved characters and content with their viewers, and the future opportunities this may bring.”

“O2 Czech Republic is pleased to add the Moonbug Kids channel to the portfolio of the two highest tariffs and thus enrich the offer of children's content for the little ones. We believe that this new content will be loved by pre-schoolers for its entertaining and engaging nature, as well as by parents because it teaches compassion, empathy and resilience to kids,” said Anna Lenerova, Head of Content O2 TV.