Moonbug rebrands Moonbug KIDS linear channel and launches two family podcasts

Moonbug Entertainment has refreshed the look of the company's 24/7 linear channel Moonbug KIDS, called now Moonbug, in line with its wider corporate rebrand. The new Moonbug channel identity aims to convey the same energy and fun as its colourful shows and characters.

While streaming and content on demand continue to gain popularity, linear channels are still relevant and, in 2022, Moonbug saw a big expansion of its linear channel, reaching 75+ countries across the globe. Moonbug has provided dedicated feeds to leading partners across EMEA and APAC including O2, Multichoice/DStv, OSN, Turktelekom/Tivibu, Cignal, Astro, Turkcell/TV+, Telekom Malaysia/Unify TV, Telekom Indonesia/Indihome and more.

“We want to give every family the opportunity to enjoy our shows on their preferred and go-to platforms, whether it is on the go or at home on an ad-free linear channel,” said Moonbug’s Managing Director EMEA and APAC, Nicolas Eglau. “Especially with a preschool audience, linear channels can be a huge help for young families trying to establish healthy routines. Whether it is bedtime, mealtimes or brush your teeth moments, our programming finds the suitable content to mirror families' daily life.”

“Linear TV remains extremely relevant across many territories, where viewers favour ad-free content and a curated experience. It is also particularly relevant in markets where streaming penetration is not as extended and there is a big demand for linear services,” adds Dilek Doyran, Moonbug Director, Distribution & Content Partnerships in EMEA.

FAMILY LISTENING PODCASTS
Moonbug has teamed up with Audible to launch two original family listening podcasts, "Little Baby Bum: Time to Dream" and "Lellobee City Farm: Grandma Mei's Fantastic Folktales" based on Moonbug’s beloved hit shows. "Little Baby Bum: Time to Dream," has a focus on sleep and mindfulness. This series is a calming collection of gentle ‘audio guided journeys’ into the enchanting nursery rhyme-inspired land of dream time, with episodes featuring a short story followed by a relaxing soundscape. The first 13 episodes of the series are available now, with another 13 episodes releasing at a later date.

Releasing on June 8 th, "Lellobee City Farm: Grandma Mei's Fantastic Folktales" is tailored for family listening with children from age three and up. This series is an immersive storytelling experience that showcases the beauty of the natural world and cultures from across the globe, created with the support of Educational and Cultural Consultant, Dr. Natascha Crandall. Each episode features transportive sound-design, with original scores inspired by each story’s place of origin. The series will feature 26 episodes in total, with the first half available on June 8th and the rest will be available at a future date.

Jon Benoy, Managing Director, Operations & Music at Moonbug Entertainment said: “As Moonbug launches its spoken word strategy, it's incredibly exciting to begin our global collaboration with Audible. With Moonbug being the home of children’s preschool audio, we know how helpful a pre-bedtime wind down is for families and believe that 'Little Baby Bum: Time to Dream' will be an important part of that routine. With 'Lellobee City Farm: Grandma Mei’s Fantastic Folktales', we want to entertain and inspire, as these stories spark kids’ imaginations and encourage their curiosity and wonder about the world.”