NENT GROUP LAUNCHES NORWEGIAN DRAMA-COMEDY, “SUCK IT UP”

Norwegian drama-comedy ‘Suck It Up’, is the most recent of Nordic Entertainment Group’s (NENT Group) original series. It was created, written, and starred by actress, Henriette Steenstrup. The six-part show will premiere exclusively across the Nordic region on NENT Group's Viaplay streaming service in 2021.  “Our latest original series is at once heartwarming, infuriating and joyful, just like parenting,” Filippa Wallestam, NENT Group Chief Content Officer said. “Henriette Steenstrup’s career continues to hit new heights and ‘Suck It Up’ is her most personal project yet, headlined by a complex character living a quietly heroic life that will resonate with audiences everywhere. With our most recent smash hit ‘The Machinery’ currently breaking Viaplay records across the Nordic region, we are continuing to invest in the broadest and best streaming experiences in the business.”

The filming of "Suck it Up" is currently underway in Oslo. The series is produced by Bård Fjulsrud (‘Nobel’) and Ida Håndlykken Kvernstrøm (‘Unge loved’) at Monster and is directed by Gunnar Vikene (NENT Group’s ‘Occupied’) with Charlotte Blom (‘Neste sommer’).

NENT Group’s most recent Norwegian original series, the action thriller "The Machinery," premiered exclusively on Viaplay on 24 May. The show was streamed more times in its opening 24 hours than any other Viaplay original production so far, supported by Viaplay’s fast-growing addressable customer base and high customer engagement. At the end of March, NENT Group had a total of 2,510k paying Viaplay subscribers. The company will be releasing at least 30 original productions this year.

In “Suck It Up,” with three teenagers, and an elderly father to look after at home, along with thirty more children to care for at work and no time for any of them, being a working parent is far from “child’s play” for Pernille.