Newen Studios launches its Meta Sky software at Cannes Festival 2022

Newen has launched its Meta Sky software at Cannes Festival 2022. The new initiative will connect talents, creators, authors as well as financiers and broadcasters from all over the world with ways to discover, finance, and promote their projects on a global scale. "Technological innovation allows us to respond to problems and constraints in creative ways. But it remains above all a tool at the service of people. Today, the metaverse allows us to reinvent the way we can all work together,"  Marianne Carpentier, Head of Innovation and Technology at Newen Studios, said. "Becoming a European group at the same time as we were suffering from a global pandemic made us aware of the urgency and the need to create links with our subsidiaries, with our talents and with the world. Our ambition is to bring the world to Europe! With this technology, the development prospects are endless!"

Featuring various meeting rooms, creative rooms dedicated to universes and an auditorium, the Newen Meta Sky will be inaugurated in the virtual sky of the city of Cannes on the Film Market 2022, from 17 to 25 May. In addition to its presence on site, Newen Connect and TF1 Studio will take the Meta Sky as an opportunity to receive various buyers who are not physically present at Cannes, to meet talents, to present projects, and to promote several programs. "Everything is changing in the media industry and more than ever we need human contact. For this reason, we need tools that allow us to reinforce our agility, creativity, and proactivity to optimize our interaction with our partners: producers, talents, streamers, and broadcasters," Rodolphe Buet, CEO – Newen Connect, said. "The Newen Meta Sky's vocation is to support this ambition by offering in the metaverse spaces for meetings, exchanges, projections. This will serve our programs in all the international entertainment markets: from Cannes to Berlin or Santa Monica, from the Mipcom to the MIFA, but also all over the world and throughout the year. Accelerating the impact of European programs is the major challenge of Newen Connect and the Newen Meta Sky, piloted by our teams, will contribute to it!”

The Newen Meta Sky has been developed with a real desire to showcase European talent and know-how. With such a vision in mind, Newen Studios engaged two French-tech companies to assist in the construction of the project: Komodal, expert operator of virtual and hybrid events, and Manzalab, French specialist in digital learning, with its technology "Teemew" which gives access to a virtual world from a simple computer. "As a creator of immersive & digital experiences for training and communication, we quickly became aware of the need to democratize access to virtual reality," Clement Merville, CEO - Manzalab, said. "We have therefore developed it for computers and flat screens from an executable. Now we offer a 100% web-based version via the browser, adapted to the needs of companies like Newen Studios. In the corporate metaverse approach, the notion of virtual reality is important. The goal is to recreate a feeling of real presence in a virtual environment and to rediscover the enjoyment and feeling of being with your teams."

"Hybridization and virtualization are gradually becoming strategic solutions to new challenges, transforming the notions of time and space," Maroua El Mokhtari, Marketing & Sales Director - Komodal, said. "It becomes essential that we brainstorm and co-create together new human and professional experiences, remotely, that allow us to preserve the convivial, warm, and emotional moments. The metaverse, today mainly embodied by virtual worlds, meets this ambition and we have a beautiful demonstration with the creation of the Newen Meta Sky! A new platform that offers connections and bring together everyone in one place. We can't wait for you to discover it! "