17 JUN 2020

RUSSIA HAS PICKED UP GLOBAL AGENCY’S NEW FORMAT “CLEANING MASTERS”

The company announced that Joint Stock Company has acquired its reality competition show, which is created by Talya Production, and that it will be broadcast on UTV.

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Global Agency announced that Joint Stock Company has acquired its reality competition show “Cleaning Masters”. Created by Talya Production, which is also the producer of “Wardrobe Wars” and “Stylish Plus,” the show will be broadcast on UTV.

"Cleaning Masters" is a daytime show that brightens up the dirtiest homes, where the contestants battle it out to clean up a dirty and messy house with the aim of winning a big prize. With each contestant being marked by the host and other contestants, the competition is going to be fun but fierce.

The show has already been optioned in the United States, France, Spain, Greece and Germany. In addition, in Turkey it is broadcast during the daytime every day of the week and, to date, 200 episodes have already been broadcast with high ratings.

“In this show people will see how housework becomes fun. The first territory in the international market where it will be launched is Russia. The show continues with good ratings in Turkey. Since it is a new genre, we are seeing huge interest in the international market,”  commented Izzet Pinto, CEO of Global Agency.

Since it is a new genre, we are seeing huge interest in the international market” Izzet Pinto CEO of Global Agency