Sébastien Petiot and Delphine Plantive join the leadership team of Banijay France

Banijay France announced its new management team, with Sébastien Petiot and Delphine Plantive joining as Chief Operating Officer and Director of Editorial Strategy and New Business, respectively. Both roles are effective from today, and report to Alexia Laroche-Joubert, the local holding’s recently appointed President and Chief Executive Officer.

As COO, Petiot will be responsible for defining Banijay France’s strategy, and supporting all 15 labels within the French portfolio, which produce a diverse line-up of over 2,670 hours of programming each year. Most recently, he spent six years with ITV Studios France, where he left as COO, having begun his career at TF1 as Head of Non-Scripted and Artistic Director. He joined ALP in 2006, where he held the position of Managing Director for eight years, working on local versions of Banijay’s “Wife Swap” and “Survivor” (Koh Lanta) before leaving for ITV Studios.

Meanwhile, Plantive will step in as Director of Editorial Strategy and New Business. In this new position, her mission is to ensure the smooth editorial co-ordination of all Banijay France’s companies, which will include initiating partnerships, and bringing onboard new talent and business opportunities for labels within the company. Her remit also includes supervising the market research, audience, and monitoring team within the local holding. She joins from ALP, where she has been Director of Creation, Development and Diversification since 2011, and prior to that, she spent eight years as Director of Development at Endemol.

Alexia Laroche-Joubert, President and CEO Banijay France, said: "Sébastien and Delphine bring extensive industry experience and knowledge to their new positions, and these skills will be invaluable as we strive to meet our common objectives: to deliver outstanding growth, with a strong content offering across all platforms, and to foster the best possible support for our producers, creatives and labels. These appointments cement my vision for the future of Banijay France, and I am excited for the successful future ahead.”