SIC ACQUIRED 20 HOURS OF HEALTH AND FITNESS PROGRAMMING FROM PRIME

The Portuguese network SIC renews 20 hours of PRIME Entertainment Group’s best seller fitness series "Fitness First Class", to air on channel SIC Mulher.

“We have been working with SIC for several years now and we are very happy to continue developing our partnership. We are especially glad our programs are being successful on the channel and we hope to continue providing exciting new entertainment content in the future”. Alexandra Marguerite, Head of Sales of PRIME.

"Fitness First Class", (120x30’) is the highest quality fitness series providing an intense training session, with each episode being shot in an outstanding location as Camps Bay in South Africa, the Riviera in Croatia, the island of Ibiza in Spain.

Created in 2003, SIC Mulher is a Portuguese cable and satellite television channel owned by Sociedade Independente de Comunicação. SIC MULHER is a themed channel targeting a female audience focusing on beauty, fashion, fitness, decoration and cuisine content.

PRIME and SIC’s partnership goes back to 2015, with a number of PRIME’s celebrity series running on the channel including the very successful “Ultimate Countdown” (28x45'), “Hollywood's Singing and Dancing” (13x52’) and a number of biographical portrait including “The True Story of Angelina Jolie” (1x52'), “The Secret Album of Clint Eastwood” (1x70'), “The True Story of Madonna” (1x52') and “Zara, the World's Richest Man” (1x52’) among others.

PRIME has been increasing its presence on the Portuguese market with programs airing on several channels in the country such as RTP, DSTV Pipoca and Canal Hollywood.