Studio 100 International will commemorate the 50th anniversary of "Maya The Bee" in 2025

Studio 100 International will celebrate the 50th anniversary of Maya the Bee's first TV appearance in 2025, marking a significant milestone in her journey from the classic 1970s TV series to her recent CGI-animated adventures. Maya the Bee's charm and cultural impact have also extended to the big screen, with three feature films: "Maya the Bee Movie" (2014), "Maya the Bee: The Honey Games" (2018), and "Maya the Bee: The Golden Orb" (2021).

To honor this special occasion, Studio 100 International has created a unique anniversary logo, featuring the classic 1970s Maya alongside her contemporary CGI counterpart. A dedicated style guide accompanies the logo, providing international agents and licensees with tools to develop anniversary-themed products and activities. Additionally, an electronic press kit and social media kit, complete with clips and images, will be available. The global anniversary branding will officially kick off in January 2025.

In Germany, the celebrations will culminate in 2026, commemorating Maya the Bee's debut on ZDF in 1976, marking the beginning of her journey to becoming a pop culture icon. For decades, audiences in Germany and around the world have embraced Maya the Bee as a symbol of curiosity, kindness, and adventure. Since 2019, she has also championed sustainability and bee protection through her “Project Poppy Meadow” initiative, reinforcing her connection to nature and environmental awareness.

Peter Kleinschmidt, Director of Marketing & Brand Management at Studio 100 International referred to the character's legacy: “Our cherished 'Maya the Bee' has been inspiring and entertaining generations for half a century, and this milestone is a testament to her universal appeal and enduring values. As we celebrate her 50th anniversary, we look forward to sharing her joy, curiosity, and sense of adventure with even more fans around the world," commented.