TelevisaUnivision announced the launch of Así Studios, a Spanish-language brand studio aimed at connecting marketers to US Hispanics through premium video. Así Studios will produce films that shine a light on inspiring stories from across the country that speak to the heart and passion of Hispanic viewers and will leverage the reach of TelevisaUnivision’s massive US media ecosystem with distribution across linear, streaming, digital, social, and audio platforms.
“Así Studios is a powerful creative engine for brands to engage and grow with the influential Hispanic audience. Importantly, it is in-language, in-culture premium video that delivers the high-quality storytelling our partners expect. Advertisers know they cannot afford to miss US Hispanic consumers, and Así Studios provides a positive and meaningful way for brands to invest in the audience that is driving economic growth in every major category,” said Dan Riess, Executive Vice President and Chief Growth Officer of US Advertising at TelevisaUnivision.
A world-class creative team has been assembled to propel Así Studios in the marketplace, led by award-winning producer and director Caroline Olkowski as Head of Studio, with renowned filmmaker Alberto Ferreras as Creative Executive-in-Residence, and industry veteran Oneil Vargas-Estevez as Director of Production.
The debut film from Así Studios, “Imparable: Ismael Guzmán,” premieres today in partnership with Toyota. The film follows the inspiring story of a Texas man who has dedicated over two decades to providing East Austin’s youth an opportunity to play soccer, regardless of their families’ means. “Imparable: Ismael Guzmán” will air across TelevisaUnivision properties and platforms, including its global streaming service, ViX, as well as its sports network TUDN.
Así Studios is a powerful creative engine for brands to engage and grow with the influential Hispanic audience” Dan Riess Executive Vice President and Chief Growth Officer of US Advertising at TelevisaUnivision