Thema to globally distribute Viu Original content

Thema signed a new collaboration with VIU from PCCW Group to oversee the ​worldwide distribution of Viu Original content, which is renowned for its quality and success. VIU is a leading pan-regional over-the-top (OTT) video streaming service available in 16 ​markets across Asia, the Middle East, and South Africa. With over 62 million monthly active ​users and 13 million paid subscribers, VIU offers fresh TV series, movies, and lifestyle ​programs from top content providers in local and regional languages.

VIU releases premium original content under the brand “Viu Original,” with productions from ​Thailand, Indonesia, Malaysia, the Philippines, and Chinese content from Hong Kong. Recent ​hits include the Indonesian “Private Bodyguard,” which reached over 10 million viewers on the ​fourth day of broadcasting and quickly led to a spin-off.

Since June 2024, the Canal+ group has increased its minority shareholding in VIU to 36.8%, ​highlighting Canal+'s commitment to developing its presence in Asia.