Viaplay will stream over 210 hours of VICE programming in eight countries

VICE Distribution has inked a new content partnership with the Viaplay streaming service for over 210 hours of VICE programming for the Nordic and Baltic regions, with titles spanning true crime, investigative documentary, entertainment, sport and lifestyle. The partnership covers Sweden, Norway, Denmark, Finland, Iceland, Estonia, Latvia and Lithuania.

Bea Hegedus, Global Head of Distribution, VICE Media Group, said: “We know VICE’s unparalleled catalogue of premium unscripted series and documentaries connect with young audiences and will therefore bring a unique proposition to the Viaplay platform across the Nordic and Baltic regions. We’re excited to partner with Viaplay as we continue to build our business across EMEA.”

The agreement with Viaplay follows a multitude of recently announced deals for VICE Media Group’s content, partnerships and licensing division, including Pluto TV, Roku, Globo Brazil, Discovery U.S.Hispanic and renewals with All 4 in the U.K, SBS Australia and U.S. streamers Hulu and Discovery+, as well as the launch of the first VICE FAST channel on The Roku Channel and Samsung TV Plus.

Viaplay has acquired titles including VICE World News produced "Small Town Secrets" which follows a cold case in Connersville, Indiana where local authorities blundered their investigation into the disappearance of a promising 18-year old student athlete, and "Chasing Famous" which steps inside the UK’s premier multi-million pound influencer hub ‘The Wave House', to see what it takes to make it on TikTok. From production arm VICE Studios, titles include the investigative documentary series "QAnon: The Search for Q" about the mysterious QAnon viral movement, as well as all seasons of hit wrestling show "Dark Side of the Ring."

Other titles include Pulse Films produced "Bad Cops: Betraying the Badge" about corruption inside the police force, two seasons of the Michael K. Williams series "Black Market" from Freedome Pictures, Producer Farm and VICE World News, which recently premiered on VICE TV, and "Dark Side of the 90s" produced by Railsplitter Pictures and Insight Productions, which takes a deep dive into the decade's untold history.