WildBrain CPLG has brokered a deal with creator and influencer Alessandro Enriquez to launch designer capsule collections with some of the biggest names in Italian fashion to celebrate "Line Friends", one of the fastest growing global character brands.
Featuring signature characters Brown, Choco, Cony and Sally, "Line Friends" was originally created as stickers for the leading mobile messenger app LINE and its 200 million active users worldwide.
Developed in collaboration with Enriquez, who conceived the project together with WildBrain CPLG which represents "Line Friends" in Europe, the collection is the latest installment of Enriquez’s annual Fashion Comics project for Pitti Bimbo and debuted at the event’s 90th edition in Florence last month. The project saw designers including Monnalisa, Mc2 Saint Barth, Diadora, Pinko Up, Philosophy di Lorenzo Serafini Kids, 2Star, and Akep launch exciting new Line Friends capsule collections.
Alessandro Enriquez said: “The Fashion Comics Project created with 'Line Friends', in collaboration with Pitti Bimbo, has been hugely successful due to the quality and mix of products, the calibre of the brands involved and the impressive feedback from media. It was fantastic to see Brown, Sally, Choco and Cony be such a hit with visitors of all ages at Pitti Bimbo, and I’m confident the popularity of these characters will continue to grow in our country as they have done in the rest of the world.”
Maria Gurrieri, Managing Director at WildBrain CPLG Southern Europe, said: “It has been an incredible creative process combining the distinctive visual style of LINE FRIENDS with the visionary Alessandro Enriquez and innovation of our Italian designers. The fantastic response to the capsule collections at Pitti Bimbo shows how exciting this new Fashion Comics collaboration is and we’re sure it will be a huge hit with consumers across Italy.”
Monnalisa has unveiled its range of velvet printed patch sweatshirts and a dress with tulle application on the shoulders; MC2 Saint Barth launched a collection of swimsuits for adults and kids featuring Choco and Sally; Diadora debuted all-over print sweatshirts; while Pinko Up has designed a range of sweatshirts in black and pink. In addition, the Philosophy di Lorenzo Serafini Kids capsule collection celebrated “Line Friends” with a cotton sweater and sweatshirt featuring Brown, Sally and Choco prints, while 2Star’s “Line Friends” styles for boys and girls featured sneakers with Brown and Cony embroidered on the side and printed on the insoles and Akep has created four jacquard cardigans with the faces of Brown, Choco, Cony and Sally on the reverse.