It's the first time the educational children's videos, which receive billions of views on Youtube, become available on another platform. The Roku Channel has more than 100,000 titles and reached more than 36 million people in Q1 this year.
Roku and Treasure Studio Inc. announced that the world’s most-watched YouTube channel, “Cocomelon," will launch on The Roku Channel and make its popular selection of children’s songs and videos widely available. The content is known to help preschoolers learn early academic factors, such as letters, numbers, animal sounds, colors, and more. It’s the first time it’ll be available on a platform outside of Youtube. “At 'Cocomelon,' we’re driven by being able to engage families with entertaining and educational content that makes universally relatable preschool moments fun,” said Jay Jeon, Creator/Founder at Treasure Studio, Inc. "Roku shares our deep commitment to creating positive content environments for children and brings a unique ability to engage and promote programming to audiences especially within The Roku Channel. This partnership is an important component of our strategy to be everywhere our audience is today.”
Cocomelon’s videos can be accessed by viewers through the Kids & Family experience section on Roku’s channel, including some of their most popular videos, such as “Bath Song,” “Yes, Yes Vegetables,” “Baa Baa Black Sheep,” “Wheels on the Bus,” and “Baby Shark Submarine,” all of which have billions of views on Youtube. “Cocomelon is beloved by tens of millions of children around the world and is a natural fit for our growing selection of content available to the millions of families who are increasingly turning to The Roku Channel every day for both entertainment and educational content,” said Rob Holmes, VP of Programming and Engagement, Roku. “Cocomelon joins a robust line-up of children’s programming within our Kids & Family experience and we could not be more excited to welcome their incredible streaming content to The Roku Channel.”
The Kids & Family section on The Roku Channel launched last fall and is one of the top channels on the Roku platform. It offers family-friendly entertainment, offering more than 20,000 TV episodes and movies. The Roku Channel has more than 100,000 titles, including free movies and TV episodes, premium entertainment.
In Q1, The Roku Channel reached households with an estimated 36 million people. It continues to grow significantly faster than the overall platform, with a greater than 100% increase in streaming hours year-over-year in Q1.
Roku shares our deep commitment to creating positive content environments for children and brings a unique ability to engage and promote programming to audiences especially within The Roku Channel. This partnership is an important component of our strategy to be everywhere our audience is today.” Jay Jeon Creator/Founder, Treasure Studio, Inc.