The largest pay TV providers in the United States – representing about 92% of the market – lost about 785.000 net video subscribers in the third quarter of 2022, compared to a pro forma net loss of 650.000 in the same period last year, according to new data from Leichtman Research Group.
The top pay TV providers now account for about 71.4 million subscribers – with the top seven cable companies having about 38.6 million video subscribers, other traditional pay TV services having about 24.8 million subscribers, and the top publicly reporting Internet-delivered (vMVPD) pay TV services having over 8 million subscribers.
Moreover, the study revealed that top cable providers had a net loss of about 980.000 video subscribers in the third quarter of 2022 – compared to a loss of about 700.000 subscribers in Q3 2021. Other traditional pay TV services had a net loss of about 700.000 subscribers in the period, compared to a loss of about 630.000 subscribers in Q3 2021. Lastly, top publicly reporting vMVPDs added about 900.000 subscribers in Q3 2022 – compared to a gain of about 680.000 subscribers in Q3 2021
“Spurred by a strong quarter from Internet-delivered vMVPD services, pay TV net losses of about 785.000 in Q3 2022 were more modest than in the first two quarters of the year. Not including YouTube TV, which does not regularly report subscriber totals, vMVPDs had nearly 900.000 net additions in the quarter. This was the third most quarterly net adds ever for the top publicly reporting vMVPD services,” said Bruce Leichtman, President and Principal Analyst for Leichtman Research Group.
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