The largest pay TV providers in the United States – representing about 93% of the market – lost about 1.955.000 net video subscribers in the first quarter of 2022, compared to a pro forma net loss of 1.910.000 in the first quarter of 2021, and 1.960.000 in the same period of 2020, Leichtman Research Group revealed.
According to the report, the top pay TV providers now account for about 74.1 million subscribers – with the top seven cable companies having about 40.5 million video subscribers, other traditional pay TV services having 26.2 million subscribers, and the top publicly reporting Internet-delivered (vMVPD) pay TV services having about 7.4 million subscribers.
Moreover, Leichtman Research Group’s investigation revealed that top cable providers had a net loss of about 825.000 video subscribers in the first quarter of 2022 – compared to a loss of about 780.000 subscribers in Q1 2021. Other traditional pay TV services had a net loss of about 625.000 subscribers in the period – compared to a loss of about 865.000 subscribers in Q1 2021. Meanwhile, top publicly reporting vMVPDs had a net loss of about 505.000 subscribers in Q1 2022 – compared to a loss of about 265.000 subscribers in the same period of 2021.
“PayTV net losses of about 1.95 million in the first quarter of 2022 were similar to the net losses in the first quarters of 2021 and 2020. Over the past year, top pay TV providers had a net loss of 4.735.000 subscribers, similar to a loss of about 4.820.000 over the prior year,” commented Bruce Leichtman, President and Principal Analyst for Leichtman Research Group, Inc.
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