All3media's "Fifth Gear" enters into the FAST business model

All3media International has confirmed the long-running British automotive television series "Fifth Gear's" efforts to build its presence in the FAST (Free Ad-Supported Streamed Television) space.“We are delighted to collaborate with North One in creating a unique FAST channel curating content from Fifth Gear in a way that will delight viewers," Gary Woolf, EVP Strategic Development for All3Media International said. "We’re thrilled with the interest in the brand as we roll out the FAST channel to an increasing range of top-level FAST services in both the UK and North America."

"Fifth Gear's" FAST channel is now available to viewers in both the UK, US and Canada. The title has attracted the interest of car enthusiasts in the UK for over twenty years with its car reviews, challenges, and compelling stories. Viewers in the UK can catch the channel on Amazon Freevee, Plex and  Pluto TV;  while in the US, the brand is part of the programming line-up for ‘Pluto TV Cars’, as well as having its own dedicated channel on Amazon Freevee, Plex and Xumo Play with further platforms launching in both the US and UK in the coming months.  It can also be viewed in Canada on Plex.  

As well as offering 27 series of Fifth Gear, the show's All3Media Company, producer,  North One has been working with All3Media International’s dedicated digital team to produce exclusive compilation edits for the FAST channel, featuring some of the best cars featured on the programme over the past 20 years and new ‘shoot-outs’ with Fifth Gear’s long-standing presenters Jason Plato and Vicki Butler-Henderson.   The ‘shoot-outs’ push two ‘like-minded’ cars to the limit to determine which is the quickest around the track.  

Fifth Gear’s expansion into the US FAST market marks a significant milestone for the brand, as it aims to grow its audience outside of the UK, tapping into the reach and popularity of leading streaming platforms, allowing the show to entertain and inform car enthusiasts both home and abroad for years to come. “Working with All3Media International, we have built some firm foundations in the FAST market and via Amazon Freevee, Plex, Pluto TV Cars and Xumo Play, Fifth Gear has found services who share our passion for getting the show to the biggest audience possible," Tom Clint, North One’s Head of Digital, said.