9 SEP 2021

Amazon launches its first lineup of TV sets

The new additions include Amazon-built smart TVs, the Amazon Fire TV Omni Series, 4-Series smart TVs, and the Fire TV Stick 4K Max, offering hands-free voice control systems among many other innovative features.

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Amazon unveiled a new lineup of Fire TV devices, including Amazon-built smart TVs, the Amazon Fire TV Omni Series, 4-Series smart TVs, and the Fire TV Stick 4K Max. “We’ve reimagined what a TV can do by building it with two of our most popular experiences at the core—the intelligent always-available power of far-field Alexa, and Fire TV’s content-forward approach to entertainment,” said Daniel Rausch, Vice President, Amazon Entertainment Devices and Services.

Amazon Fire TV Omni Series will offer hands-free voice control systems with 4K Ultra HD, with prices starting at $409.99. The Fire TV Omni Series delivers world-class entertainment will be available in 43”, 50”, 55”, 65”, and 75” model sizes, with 4K Ultra HD (UHD) resolution, topped with support for HDR10, HLG, and Dolby Digital Plus.

The Fire TV Omni Series integrates the Fire TV experience and far-field voice technology directly into the TV, providing an all-in-one entertainment device for streaming, cable TV, music, gaming, and more. Hands-free Alexa voice controls are always available whether the TV is on or off or when using an HDMI input. “Our new Fire TV Omni Series smart TVs, with hands-free access to Alexa, make controlling your TV faster, simpler, and more natural,” Rausch said.

The new additions will grant user the ability to access their favorite shows, use  voice to control playback, closed captions, and brightness, and manage TV or soundbar volume, switch inputs, among other features. The devices' smart system, Alexa can also share the weather, read your calendar, and tune to the news on live TV. The creation is said to have the ability to work across any compatible device connected to it, including cable boxes, gaming consoles, and antenna sources.

We’ve reimagined what a TV can do by building it with two of our most popular experiences at the core—the intelligent always-available power of far-field Alexa, and Fire TV’s content-forward approach to entertainment.” Daniel Rausch Vice President, Amazon Entertainment Devices and Services