Anjali Sud
Tubi, Fox Corporation’s free ad-supported streaming service, announced the appointment of Anjali Sud as Chief Executive Officer for the company, effective September 1, 2023. Sud, who will report to Paul Cheesbrough, CEO of Tubi Media Group, joins as Tubi recently became the most watched free ad-supported TV streaming service in the U.S.
“Anjali is a highly accomplished executive in the technology and media industry with a passion and track record for strategic disruption and authentic leadership,” said Paul Cheesbrough, CEO of Tubi Media Group. “As Tubi continues to scale and solidify its momentum as the most watched free TV and movie streaming service in the U.S., she is the perfect candidate to lead Tubi into a new era of creativity, growth, and market leadership.”
Sud has spent the last decade enabling the world to make and share high-quality content. Under Sud’s leadership as CEO of Vimeo, the platform established itself as the home for video creators and professionals worldwide, building a thriving community of over 300 million users and generating scaled revenue growth and significant cash flow. Before her tenure at Vimeo, Sud held finance, media, and e-commerce positions at Time Warner and Amazon. She succeeds Farhad Massoudi, Tubi’s Founder & CEO.
Tubi has already made a significant impact on the media industry as one of the first to provide free access to great entertainment for millions. Today Tubi offers the world’s largest content library through a hyper-personalized platform that was purpose-built for diverse stories, audiences, and advertisers. According to Nielsen, Tubi reaches 64 million monthly active users and recently surpassed PlutoTV, Peacock, and HBO Max in total TV viewing minutes.
“We are witnessing a seismic shift in where and how content will be consumed, and I believe that Tubi can become the destination for the next generation of audiences,” said Anjali Sud. “The future of streaming TV is free, and I am excited to join the Tubi team to help shape the next wave of entertainment by giving all people access to all the world’s stories. Tubi is doing things differently in a space imminently disrupted, which is my kind of opportunity.”
Tubi is at the core of FOX’s digital business unit, Tubi Media Group, led by Paul Cheesbrough, which includes Tubi, AdRise, Blockchain Creative Labs, and Credible, as well as the digital platforms and teams that underpin FOX’s wider digital business in news, sports and entertainment.