TUBI enhances the client experience with the launch of The Tubi Red Carpet Shop

Fox Corporation’s ad-supported streaming service Tubi has launched a new shoppable experience—The Tubi Red Carpet Shop—in partnership with Shopsense AI. Tubi offers the world’s largest collection of movies and TV episodes, including over 300 exclusive originals, engaging fandoms with a fun and easy viewing experience, and now, Tubi viewers are able to purchase items within curated digital stores by visiting shop.tubi.tv on their smartphones.

The curated digital storefronts are inspired by the upcoming TUBI RED CARPET AT SUPER BOWL LIX. Hosted by Olivia Culpo, the TUBI RED CARPET AT SUPER BOWL LIX covers the celebrity, fashion and culture behind America’s biggest sports event live from Caesars Superdome on February 9th on Tubi. The storefronts will be live through February 9th and include essentials for your game day party, trends inspired by WAGs, audio products inspired by music from The Big Game and team apparel and fan gear.

“Tubi’s collaboration with Shopsense AI is an important step forward in blending entertainment and commerce for brands and consumers through retail media CTV partnerships,” said Jeff Lucas, Chief Revenue Officer, Tubi. “Our commitment to delivering premium entertainment that is free and accessible, combined with an incremental audience that is incredibly passionate about our content, allows us to experiment in ways that are tangible and truly interactive. Shoppable integrations are the next frontier for ad-supported streaming services, and we look forward to continuing to explore what’s possible with Shopsense AI.”

As a free ad-supported platform where more than 95% of the viewing is on demand, Tubi has always prioritized engagement and market-leading ad tech and measurement capabilities. In the last year Tubi has announced integrations with FreeWheel, AudienceXpress and FOX’s AdRise platform, and with ad formats like Title Takeovers branded content opportunities through Tubi 360 and now shoppable digital storefronts Tubi is providing advertisers with a variety of contextual ways to get in front of the Tubi audience.

“Television is rapidly transforming into an interactive marketing platform that can effectively influence consumer behavior from initial awareness to final purchase,” said Glenn Fishback, CEO and Co-Founder of Shopsense AI. “With this partnership, we’re bringing the power of shoppable TV to one of the biggest cultural moments of the year. This is the future of retail, where every entertainment touchpoint becomes an opportunity for brands to captivate and connect with consumers.”