Atresmedia and TelevisaUnivision to launch ViX in Spain catered by atresplayer

TelevisaUnivision and Atresmedia announced a partnership to launch ViX, TelevisaUnivision’s streaming platform in Spain. The launch will be in January 2025 and will be available on atresplayer, Atresmedia’s streaming platform. ViX’s premium subscription offering will be available on atresplayer with no ads. Customers will have access to 15,000 hours of premium content, including original series and films, as well as live sports and an extensive library of the world’s leading Spanish-language novelas, comedies and dramas.

"This partnership with Atresmedia marks a pivotal step in ViX's expansion strategy, reinforcing our commitment to delivering unparalleled premium content across global Spanish-speaking markets," said Rafael Urbina, President of Streaming and Digital at TelevisaUnivision. "We are excited to introduce ViX to new audiences in Spain and elevate the streaming landscape with the best of what ViX has to offer to Spanish-speaking viewers worldwide."

"For Atresmedia, this represents a partnership with one of the largest global operators, TelevisaUnivision. They, like us, are a company that started its activity in the broadcast television world, focusing on quality content; so it is a natural alliance between their platform—ViX—which is a leader in Spanish in the American market, and Atresplayer, the local leader in Spain and also a benchmark in Latin America," said Javier Bardají, CEO of Atresmedia. "We are very pleased with this agreement, which will come into effect in January. It also means enriching Atresplayer's content offering with successful productions in the United States and Latin America. This consolidates Atresplayer's ongoing growth dynamic, not only in terms of subscribers but also in users and hours of content," Bardají concluded.

This partnership with Atresmedia will deliver a robust marketing and promotional engine for ViX in Spain, allowing for the visibility and permeability of the service’s premium content to be consumed nationwide among the Spanish audience.

ViX's content offering on atresplayer will feature acclaimed series such as “La Mujer del Diablo,” “El Gallo de Oro,” “El Extraño Retorno de Diana Salazar,” “Mas allá de ti,” “Pacto de Sangre,” “Mujeres Asesinas,” and movie titles like “¿Quieres ser mi hijo?” and “Bendita Suegra.” Subscribers will also have access to the best of live soccer from several Liga MX teams, including Club América, FC Monterrey (Rayados), Cruz Azul, Pumas UNAM, CD Toluca, Necaxa, Atlas FC, and Santos Laguna.

ViX is available on all major mobile platforms, connected TV devices and on the web at vix.com in the U.S., Mexico, and most of Spanish-speaking Latin America.

Atresplayer continues with its growth strategy, consolidating itself as the leading Spanish platform supported by high-quality, innovative, and diverse content that forms a unique and widely known catalog in and outside Spain. The platform follows a distinctive philosophy that champions local talent and local stories capable of captivating audiences worldwide. Therefore, in recent years, Atresplayer has secured agreements and partnerships with some of the most important international operators in the industry, including the collaboration with TelevisaUnivision.

In addition to all the content from Atresmedia's channels, atresplayer boasts an extensive and critically acclaimed catalog of original productions. This list will soon expand to include titles such as “La Sombra de la Tierra,” “Santuario,” “Mar Afuera,” “Mariliendr,” “El Gran Salto,” “FoQ: La Nueva Generación” and continuation of the successful show “La Ruta.”

Outside of Spain, atresplayer is available through its international service, atresplayer Internacional.