Comcast unveiled Now TV, a new streaming offering that includes more than 40 live channels from A&E, AMC, Hallmark and Warner Bros. Discovery, plus more than 20 integrated FAST channels from NBC, Sky and Xumo Play, and a subscription to Peacock Premium at no additional cost. According to the company, “Now TV was built to meet the needs of the value-conscious consumer who wants an entertainment product that is simple and convenient with quality programming movies, top shows, live sports, and news.” Launching in the coming weeks, Now TV will be available to Xfinity Internet customers for an everyday monthly price of US$20, no equipment required, and the ability to sign up and cancel anytime.
“With content and connectivity at the core of our company, we are uniquely positioned to build and deliver streaming entertainment offerings unlike anything else out there today. Now TV is a great example of how our company brings together its collective video experiences, innovative technology, and superior broadband service to deliver some of the best entertainment into one affordable streaming bundle,” said Dave Watson, President and CEO of Comcast Cable.
Now TV is the newest video offering from Comcast that leverages its global technology platform, the engine that powers the company’s entertainment and connectivity products and experiences. Built using cross-company innovation and technology from Xfinity, Peacock, Sky and Xumo, Now TV is the first streaming offering in the market to combine a live TV streaming service, free ad-supported streaming TV (FAST) channels, and a subscription video on demand (SVOD) service.
Now TV customers can sign up and cancel anytime through Xfinity.com. At launch, Now TV Live and Xfinity Stream’s FAST channels will be accessible through the Xfinity Stream app on supported devices, including Xfinity Flex, Fire TV, iOS and Android-powered devices, and via casting through Apple AirPlay and Google Chromecast.