23 AUG 2021

CuriosityStream rebrands itself with the shortened name Curiosity

US factual entertainment service CuriosityStream is rebranding itself with the shortened name Curiosity, while its flagship streaming service has been retitled Curiosity Stream.

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After more than six years of operation, US factual entertainment service CuriosityStream is rebranding itself with the shortened name Curiosity, while its flagship streaming service has been retitled Curiosity Stream, TBI reported. The company says the move is in order to “better reflect the dynamic and diverse business”  that it has grown.

Aside from its streaming service, Curiosity Inc. is also comprised of Curiosity Channel, the linear television channel available via global distribution partners; and Curiosity Studios, which oversees original programming. Moreover, Curiosity Inc. recently completed the acquisition of One Day University, which provides access to engaging talks and lectures from the best university and college professors in the United States.

As TBI reported last month, Curiosity is launching a new linear network in Europe after agreeing a deal with German media group Spiegel, while in June, the company inked a deal for more than 80 hours of new programming from millennial-focused channel operator and producer Insight TV.

This movement follows rapid expansion for the company, with a 120% increase in total revenue last year and a 50% rise in its SVOD subscriber base to approximately 15 million at the end of the fourth quarter of 2020, compared to around 10 million at the same period in 2019. The global media company is home to award-winning original and curated factual films, shows and series covering science, nature, history, technology, society and lifestyle.