Disney+ made its ad-supported subscription offering available in the United States, with more than 100 advertisers across all major categories at launch. New subscription plans with ads across the Disney Bundle and Hulu + Live TV are also now available, delivering viewers more options to choose a plan that best serves their needs to stream their favorite content.
At launch, Disney+ Basic subscribers will enjoy the full content catalog and key product features that are also offered on a Disney+ Premium plan. This includes exclusive originals and library content; up to seven profiles per account; four supported devices simultaneously; and high-quality video formats. Existing Disney+ subscribers have the option to switch to the Basic plan for US$7.99/month. Those that choose to remain a Premium subscriber for US$10.99/month or US$109.99/year require no further action.
“Today’s launch marks a milestone moment for Disney+ and puts consumer choice at the forefront. With these new ad-supported offerings, we are able to deliver greater flexibility for consumers to enjoy the full breadth and depth of incredible storytelling from The Walt Disney Company,” said Michael Paull, President, Direct to Consumer at The Walt Disney Company.
“Today, we welcome Disney+ with ads to the largest, most diverse, and impactful portfolio in the industry. We are committed to connecting our clients to the best storytelling in the world while delivering innovation and viewer-first experiences in streaming now and in the future,” added Rita Ferro, President of Disney Advertising.
Disney+ Basic launches with a roster of blue chip brand advertisers from all major agency holding companies, including Dentsu, Havas, Horizon, IPG, Omnicom Group, Publicis, RPA, Stagwell, and WPP, representing over a dozen categories, including (retail, apparel, autos, financial services, restaurants, technology, telcom, CPG, travel) with hundreds of creatives that, according to the company, will deliver the volume and variety needed to create a great experience for brands and consumers.
With these new ad-supported offerings, we are able to deliver greater flexibility for consumers to enjoy the full breadth and depth of incredible storytelling from The Walt Disney Company.” Michael Paull President, Direct to Consumer at The Walt Disney Company