31 AUG 2021

HBO Max is set to launch in the Nordics and Spain

WarnerMedia’s streamer confirmed launches all across the Nordics and Spain this fall, followed by Central and Eastern Europe and Portugal next year.

31 AUG 2021

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WarnerMedia’s streamer HBO Max confirmed launches all across the Nordics and Spain this fall, followed by Central and Eastern Europe and Portugal next year. The company unveiled its expansion plans at Series Mania Forum earlier this week.“We want to have more voices and more stories to be told and we want to offer consumers a very competitive price point and a very flexible way of accessing our products, both through D2C but also through our very established wholesale distribution partners in the regions,” General manager of HBO Max EMEA, Christina Sulebakk, said.

The company President, Priya Dogra, president, WarnerMedia Europe, the Middle East and Africa and Asia (excluding China) and Sulebackk. “Europe is a huge priority for us,” said Dogra. “We now have the U.S. and Latin America under our belt, we feel very good about those successes there and the growth that we’re seeing. Europe is a complicated market, but it’s an exciting one.”

Sulebakk revealed that for the first time, all of the WarnerMedia slate, including HBO, Max originals, DC, Warner Bros. and Cartoon Network, would be available on one service, in addition to acquisitions from third parties. “So what you are going to see on the on the platform is a huge improvement from our current streaming services, that has a smaller scope of content slate today, to a much more broad and compelling offer that communicates broadly,” Sulebakk said.

The streamer recently launched across 39 territories in Latin America in June. Dogra added that the company would "like stories that contextualize the world and society around them, and so we’re looking forward to not just being part of the local creative communities, but helping them develop as well. We really want our business here to feel like it is of the market in which we operate,” Dogra said. “So in France that needs to be like a French business and in the U.K. the same way."

On Monday, Series Mania honored Sulebakk with its first Women in Series Award. She recently replaced Hervé Payan, who served as CEO of HBO Europe for eight years. With the company for more than eight years, Sulebakk previously served as executive vice president, CMO and head of distribution. During her time at the company, was based in Madrid, Budapest and New York focusing on the Central European business into streaming and launching HBO España and HBO Portugal. She also contributed to the development of the market strategy for HBO Max’s Latin America launch.

We want to have more voices and more stories to be told and we want to offer consumers a very competitive price point and a very flexible way of accessing our products, both through D2C but also through our very established wholesale distribution partners in the regions.” Christina Sulebakk General manager, HBO Max EMEA