Max will add premium live sports with a B/R Sports Add-On

Max and Warner Bros. Discovery Sports announced a Bleacher Report (B/R) Sports Add-On tier coming to the streaming platform starting on October 5. This will mark the first time that fans will have access on streaming platforms, in addition to linear, to WBD’s portfolio of premium live sports content, including more than 300 live games each year.

The B/R Sports Add-On will provide coverage of the 2023 MLB playoffs, starting with the National League Division Series. The NHL, NBA, NCAA men's March Madness and United States national soccer team matches will be among the other offerings. Users will also be able to stream “The Match” and “Inside the NBA” when they broadcast.

Following a promotional period through February 29, during which the B/R Sports Add-On will be available to US subscribers for no additional charge, the offering will be made available in the United States as an add-on to all Max entertainment packages – Max With Ads, Max Ad-Free and Max Ultimate Ad-Free – for US$9.99 per month.

“We are thrilled to offer WBD’s incredible portfolio of premium US live sports – featuring simulcasts of our must-see MLB, NHL, NBA, NCAA and US Soccer events, among others – as part of B/R Sports Add-On’s wide assortment of compelling multi-sport content on Max. The greatest collection of Entertainment, News and now Sports all in one place, this makes Max the most complete streaming service for consumers and reaffirms why Max is truly ‘The One To Watch’,”  said JB Perrette, CEO and President of Global Streaming and Games at WBD.

“We want to be everywhere sports fans are and our unparalleled offering of leading sports, combined with the power of the Bleacher Report brand and content, including the unique way B/R engages with young sports fans, all delivered through the new Max platform, will enable us to broaden our audience and delight new fans. We are uniquely positioned to offer viewers the best selection of premium sports and exciting events, and fan-focused additional programming, all within a fantastic multi-sport product that will meet the evolving consumption needs of our viewers – both casual and hardcore sports fans,”  added Luis Silberwasser, Chairman and CEO of Warner Bros. Discovery Sports.