According to new data from Apptopia, Quibi has racked up more than 1.15 million app installs since its launch last Monday and the app has made a little more than $3,000 through in-app purchase revenue and is making money from advertisements. The firm said that about 87% of Quibi's installs are from the United States, and Canada follows with 6%. The numbers of downloads are almost equal for iOS and Android users.
Quibi CEO Meg Whitman told CNBC that Quibi recorded 1.7 million app downloads in its first week and that the company is speeding up its efforts to enable casting Quibi content to connected TVs. The app launched last week with several original series and films, all delivered in 10-minute episodes. Its content is a mix of scripted, unscripted, documentaries along with daily news, sports, and pop culture programs. The service costs $4.99 with ads and $7.99 without ads but it comes with a 90-day free trial for customers who sign up before the end of April. T-Mobile is also giving away a free year of Quibi to many of its wireless customers.
In Comparison, Disney+ was installed 12.5 million times during the first week after its launch in the U.S. rather than internationally. “There is obviously a massive gap in performance here but Disney+ isn’t the right app to compare to Quibi because there is no perfect comparable for it," wrote Adam Blacker, Vice President of Insights and Global alliances at Apptopia, in a blog post. "Still, it's what's going to happen because Disney+ is the only other SVOD app with a very strong financial backing and massive marketing hype to have recently launched."
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