SIC: NEW DISTRIBUTION MODELS AND THE VALUE OF HIGH-QUALITY DRAMA

While SIC will launch "Vitória" at Mipcom, the adaptation of Turkey's "Gülperi," Carlota Vieira, Content Sales Deputy Director, highlights the partnerships and strategies that are expanding the reach of its content catalog.

17 OCT 2025

Share
  • Facebook
  • X
  • Linkedin
  • Whatsapp

SIC launched "Vitória" during this year’s Mipcom, an adaptation of the Turkish format "Gülperi" that tells a powerful story of resilience and maternal love, brought to life through an innovative multiplatform partnership between SIC, Opto, and Disney+. This collaboration represents a significant milestone for SIC's strategy to innovate content distribution models and reinforces the company's reputation for high-quality fiction. "2025 has been a very challenging, dynamic, and strategic year for SIC, marked by significant progress in business, international expansion, and innovation in content distribution models," Carlota Vieira, Content Sales Deputy Director at SIC, stated. "Simultaneously, we have consolidated our presence on Prime Video, making iconic productions and new titles available on the platform, such as the seventh season of 'The Good Girls Club,' which joins the other seasons already available on the platform, 'Rebelde Way,' 'Magic Minutes,' and the release of the highly anticipated super-production 'Red Moon: New Generation.' That is an exclusive partnership between OPTO SIC and Prime Video, which will bring a fresh approach to one of the most remarkable series in Portuguese television, with the potential to cross borders and launch new talent on the international market," Vieira added.

Another strategic highlight for SIC is the renewal of its long-standing partnership with Globo. "In the coming years, we will produce remakes of classic Globo telenovelas, as we did with 'Dancin' Days' in 2012. This project reinforces our commitment to quality fiction, as well as to promoting content that has marked generations. This partnership between SIC and Globo highlights the mutual trust and shared vision for the future," Vieira said.

Furthermore, SIC has new fiction projects in progress, with premieres scheduled for later this year and over the next year. That strategy includes telenovelas, series, and documentaries with global narratives and potential for internationalization. "Our strategy aims to expand our content catalog, investing in original and adapted stories. Strengthen our presence on major players and explore new markets and international partnerships are our primary goals, while promoting relevant, innovative stories with a global identity that can win over audiences both in Portugal and abroad."

TRIBECA FESTIVAL LISBOA IS BACK

SIC is also actively promoting the second edition of the Tribeca Festival Lisboa in Portugal. Following the success of the first edition, SIC is bringing back to Lisbon the Portuguese edition of the prestigious festival, conceived by Robert De Niro. From October 30th to November 1st, the city will be a hub for celebrating cinema, TV, and entertainment, reinforcing SIC's role as an active cultural player and driving force in the audiovisual industry. "The event will once again feature internationally renowned figures such as Meg Ryan, Kim Cattrall, and Giancarlo Esposito, among others. The festival will also feature the premieres of some of the most anticipated films of the season, including "Bugonia," by Yorgos Lanthimos, starring Emma Stone.