Roku UK launches new Content Discovery and Personalization Features

The features, What to Watch, Continue Watching, and Save List, are scheduled to roll out to Roku streaming players in the coming weeks.


Roku announced the launch of three new enhancements to the Roku user experience, giving users an easier way to find and stream content. “There is so much great TV available across an array of streaming services, and sometimes deciding what to watch can be overwhelming,” Sally Nelson, Director UK Product Growth said. “Roku’s simple and intuitive home screen makes it a smart TV choice for consumers. By personalising the way our customers connect with the content they love and offering more ways to discover new content, our users can access entertainment with ease.”

What to Watch, Continue Watching, and Save List will roll out to Roku streaming players in the coming weeks, followed by Roku TV models in the coming months. The new features follow the launch of a Roku Streaming Store experience earlier this year. The rollout of new personalised content discovery features follows the launch of JVC Roku TV models at Currys last month. There are now nine Roku TV brands in the U.K., including TCL, Sharp, and Polaroid Roku TVs, offering best-in-class smart TVs at competitive price points at all major retailers.

What to Watch provides easy access to a personalised selection of recommendations for users based on popular content, subscriptions, and their own viewing habits. It can be found within the navigation menu on the Home Screen, with movies and TV shows from a variety of streaming channels including local and global favorites Channel 4, Disney+, ITVX, My5, Netflix, Prime Video, and more.

Continue Watching gives users a single location to jump back into the content they are watching. Sitting within What to Watch this feature makes it easier than ever for users to resume watching TV shows and movies they were previously streaming. Also located within What to Watch, the new Save List provides a single destination for users to quickly access content they’ve tagged to watch later. Users can now easily add movies and shows from across the Roku platform to their Save List of content they want to stream.

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