Tubi partners with Vice on exclusive content deal

Fox Corporation’s ad-supported video-on-demand service Tubi announced it has entered an exclusive content deal with Vice Media Group to debut eight Tubi Original documentaries on current issues.

The first documentary, “The Cult of Elon,” will debut on April 24 and follow the story of Elon Musk and Tesla’s success, examining his path to becoming one of the most influential (and controversial) businessman by creating an immensely powerful cult of personality.

The second original Tubi documentary, “Vigilante, Inc.” will debut on May 6, investigating the volatile world of online vigilantism, as told through a recent manhunt for an arsonist in Los Angeles – fueled by the crime and neighborhood watch app Citizen. The remaining documentaries, covering such topics as chatbot technology, mass shootings in the United States, and ticket scalping, will debut throughout this year.

“Vice has a longstanding reputation of award-winning investigative storytelling, and we are excited to expand Tubi Original Documentaries with their expertise. These original documentaries will raise the curtain and spark conversation on stories that tap into today’s cultural zeitgeist, including ticket scalping, chatbots and the rise of online vigilantism,”  commented Adam Lewinson, Chief Content Officer at Tubi.

“We are thrilled to partner with Tubi to take a deep dive into some of today’s most timely and compelling issues with these eight brand-new documentaries,” said Morgan Hertzan, President of Global TV at Vice. “We are so looking forward to bringing our cinematic storytelling and fearless journalism to the Tubi audience,”  added Subrata De, News EVP at Vice.