Viacom Digital Studios International (VDSI) announced a multi-territory worldwide partnership with Facebook to produce a slate of short-form content for Facebook Watch. VDSI is producing premium content for Facebook Watch audiences in Americas and Asia, as well as the UK, Germany, Spain and France.
The content in Americas and Asia is being created as part of Facebook Watch’s latest program that pairs publishers with local public figures, bringing exclusive new videos to the platform. In the UK, videos will be created by VDSI in partnership with MTV UK, bringing spin-offs and digital short form access to some of the network’s most successful linear series.
VDSI’s collaboration with Facebook taps into Viacom’s strong global footprint, utilizing its regional production hubs to create original locally relevant premium digital programming for young, mobile audiences around the world.
“We are committed to reaching every audience, everywhere,” said Brendan Yam, Senior Vice President of Viacom Digital Studios International. “By partnering with Facebook, we are harnessing the power of our globally recognized brands and IP and leveraging local talent and production capabilities to drive engagement with digital-first audiences around the globe.”
In partnership with MTV UK, VDSI will produce a range of spin-off digital short form content for a variety of successful MTV UK linear series. The content will be localized into multiple European languages including for Germany, Spain and France, and consist of 10-minute shorts, including the following: “More Love and More Lies”, “Geordie More”, “Geordie OGs” and “JTOU: What Was I Inking?”.
In America, launching late December in Brazil, VDSI will produce the series below. Each series will consist of eight episodes that range from four to eight minutes each. Titles are as follows: "Useless Life-Hacks" and "Na Quebrada". Also, Viacom-owned Brazilian comedy production company, Porta do Fundos, will produce the following series for Facebook Watch: "Portugal Realengo" and "Only Joking".
Announced in September during the All That Matters 2019 conference in Singapore, VDSI will partner with MTV Asia to produce a series of titles featuring popular social influencers in Asia. Four of the series will premiere later this year, while the remaining four will be developed in 2020. Each series will consist of eight episodes, spanning four to eight minutes each. The series include: “5 in 5”, “The Ride”, “Positive Inking” and “Generation Change”.
By partnering with Facebook, we are harnessing the power of our globally recognized brands and IP and leveraging local talent and production capabilities to drive engagement with digital-first audiences around the globe” Brendan Yam Senior Vice President of Viacom Digital Studios International