ViacomCBS announced the expansion of its subscription video on demand and live-streaming service, CBS All Access to diversify its content. More than 3,500 episodes across ViacomCBS’ leading portfolio of entertainment brands will be added to the platform, including shows BET, Comedy Central, MTV, Nickelodeon, Smithsonian Channel, among others. ViacomCBS will debut the full and rebranded service in early 2021. “As the first Network to market with a branded direct-to-consumer service more than five years ago, we have the advantage and experience of building it from the ground up, establishing distribution points across all major platforms,” Marc DeBevoise, Chief Digital Officer, ViacomCBS and President & Chief Executive Officer, ViacomCBS Digital.
The service also released a new user interface across all its compatible devices. The modification includes enhanced personalization, discovery features, advanced recommendations, curated homepages, new content categories, and central hubs for ViacomCBS’ brands. “By bringing the valuable IP and creative capabilities from across ViacomCBS together in one product, we will deliver to consumers a compelling and differentiated service with something for everyone across news, live sports and on-demand entertainment in every genre,” DeBevoise said.
In upcoming months, CBS All Access will periodically add more than 30,000 episodes and movies from ViacomCBS’ vast library of hit series and iconic movies. The company will also work on developing exclusive originals made by ViacomCBS’ entertainment brands, such as Paramount Pictures and Paramount Television Studios. The content will consist of every demographic and content category, from animation to sci-fi, comedy, drama, procedurals, reality, and children’s programming.
In addition to its vast library and original content, the new service will have unrivaled live offerings, spanning national and local news, tentpole events and coverage of live sports, including golf, football, basketball, plus exclusive streaming rights for most popular soccer leagues. Some of the programming includes BET: All seasons of “Real Husbands of Hollywood,” “Hit the Floor,” “Single Ladies,” “Chappelle’s Show,” “Strangers with Candy,” “Reno 911!” among many others.
As the first Network to market with a branded direct-to-consumer service more than five years ago, we have the advantage and experience of building it from the ground up, establishing distribution points across all major platforms.” Marc DeBevoise Chief Digital Officer, ViacomCBS and President & Chief Executive Officer, ViacomCBS Digital.
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