Viaplay Group and Roku have agreed a multi-year partnership that makes the Viaplay streaming service available for subscription through Roku devices in the US, Canada and the UK. The company also announced that Viaplay Group and Deutsche Telekom have agreed a partnership that brings Viaplay Select’s premium content to Deutsche Telekom’s MagentaTV service in Germany. Through this deal, Viewers can access over 300 hours of Viaplay’s most acclaimed series, films and documentaries through MagentaTV, together with curated third-party titles.
In December, Viaplay Group and Roku announced an agreement to add Viaplay to The Roku Channel’s Premium Subscriptions line-up in the US. “This multi-year partnership makes it even easier for audiences in Viaplay’s three newest markets to subscribe to our unique service,” Vanda Rapti, Viaplay Group EVP and Chief Commercial Officer, North America & Viaplay Select said. “Roku has outstanding reach and brand recognition among viewers. Launching on Roku devices will bring Viaplay directly to many more fans of top-quality international storytelling – both those who love Nordic Noir and those who just don’t know it yet – and to sports supporters across the UK.”
In the US and Canada, Viaplay subscribers can view over 1,500 hours of acclaimed series and films, alongside curated third-party content. The Viaplay series available in North America include the provocative young adult drama “Threesome,” the critically rated biopic ‘The Dreamer – “Becoming Karen Blixen” starring Connie Nielsen and the US-Swedish crime series “Cell 8.” Viaplay viewers in the UK can access popular titles such as the intense crime drama “Face to Face” with Lars Mikkelsen, the acclaimed Danish series “White Sands” and “Seaside Hotel,” and the legendary ‘The Bridge’; as well as live sports such as football from the UEFA EURO 2024 Qualifiers, LaLiga and Scottish Cup, United Rugby Championship and NHL ice hockey.
“Roku makes it easy for users to find diverse international content such as Viaplay’s renowned Nordic Noir premium dramas, on a platform that supports cutting edge search features and functionality,” Mary-Anne Taylor, Director International Content Distribution at Roku said. “This new partnership brings the best of the Nordics to Roku customers in the US, Canada and the UK, and Viaplay’s attractive sports offering to our users in the UK.”
Viaplay is available as a direct-to-consumer app in 13 countries and is supported by a wide range of devices and platforms, including major Smart TV brands; iOS and Android smartphones and tablets; Chromecast, Apple TV, Android TV, Amazon Fire TV and Google TV; PC and Mac; and Roku devices. The Viaplay Select branded content concept for partner platforms has launched in over 20 markets.
Through the platform’s deal with Deutsche Telekom’s MagentaTV service, Viewers can now view a catalog of Viaplay shows such as the “Nordic Noir” thrillers ‘Cell 8’, ‘Fenris’ and “The Truth Will Out,” the Canneseries-nominated biopic “The Dreamer – Becoming Karen Blixen” starring Connie Nielsen (‘Gladiator’); and the edgy young adult series “Delete Me,” as well as “Hunters,” “Thin Blue Line,” “Snow Angels” and the films “Breaking Surface” and “Kon-Tiki,” among others.
“Noir is one of the main Nordic exports to Germany, where it enjoys a wide and enthusiastic following. MagentaTV subscribers now have the chance to explore the genre’s best new shows, and to discover even more of Viaplay’s premium slate,” Vanda Rapti, Viaplay Group Chief Commercial Officer, North America & Viaplay Select said. “Following our decision to pause Viaplay’s direct-to-consumer launch in the country, Viaplay Select is a flexible and innovative way to bring our storytelling to German audiences.”
The Deutsche Telekom partnership takes Viaplay Select’s footprint to 21 countries, with previous launches on CANAL+ in Austria, Bell Media’s Crave service in Canada, Pickbox NOW in seven European markets, SBS in Australia, DMD’s CINDIE service in nine Latin American countries and WOWOW in Japan. The Viaplay streaming service is today available direct-to-consumer in the Nordic and Baltic countries, Poland, the Netherlands, the UK, the US and Canada. The partnership is the first in Germany for Viaplay Select, a branded content concept for partner platforms, and makes Viaplay’s award-winning storytelling broadly available across one of Europe’s biggest entertainment markets.
“We are very excited about this new content partnership, which enables us to bring a great selection from Viaplay’s premium content slate to MagentaTV for all our subscribers to stream and enjoy,” Arnim Butzen, Managing Director MagentaTV said. “Viaplay is a streaming powerhouse that offers some of the best Nordic content in the entertainment market, and we are delighted to present premium series like ‘Fenris’, ‘The Dreamer – Becoming Karen Blixen’ and ‘Cell 8’ on MagentaTV and introduce them to German audiences. We know our customers love to stream Nordic crime, noir thrillers and modern European drama series, so this is a great fit for our content portfolio.”
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