Viaplay and hayu have extended their multi-territory partnership for NBCUniversal’s all-reality streaming service to the Netherlands. Starting from Viaplay’s Dutch launch on 1 March, viewers in the Netherlands will be able to enjoy a wide range of the world’s most popular reality shows from hayu, at no extra cost, as part of a Viaplay subscription.
The partnership includes hayu’s catalog of hit international reality series “Keeping Up With the Kardashians” and the latest seasons of the “Below Deck,” “Million Dollar Listing,” “Vanderpump Rules,” and “The Real Housewives” franchises. Over 8,000 episodes of reality TV content will be available to Viaplay users, a compelling selection of which will be in a hayu branded area on the Viaplay service. Most new shows on hayu premiere in the Netherlands on the same day as their US broadcast – at no extra cost to Viaplay subscribers.
“Reality content enjoys huge popularity in the Netherlands, and hayu hits such as ‘The Real Housewives’ and ‘Below Deck’ are among the genre’s most famous. Viaplay will be the only Dutch streaming service to include hayu at no extra cost to subscribers. Together with our Viaplay Originals, Hollywood films and series, kids' content, and of course premium live sports, viewers can look forward to a unique and great value offering from 1 March,” Filippa Wallestam, NENT Group Chief Content Officer, stated.
“Europe continues to be a key focus in hayu’s ongoing growth strategy, and this exciting partnership with Viaplay in the Netherlands makes it even easier for Viaplay subscribers to access hayu’s extensive offering of the best US reality content, ad-free,” Hendrik McDermott, NBCUniversal’s Managing Director, Direct To Consumer – Global, added.
The hayu service offers viewers extensive choice from various unscripted sub-genres, including celebrity, lifestyle, home and design, dating, cooking, fashion, and true crime. Viaplay will launch in the Netherlands with a unique combination of Viaplay Originals, international films and series, kids content, and premium live sports, including Formula 1, Bundesliga, and PDC darts, with Premier League to follow from August. In October 2021, Viaplay and hayu announced a multi-year partnership covering Estonia, Latvia, Lithuania, and Poland. Viaplay is the only streaming service to include hayu as part of a regular subscription.