The showcasing upfront will take place 27-29th Oct.. The company will also cover its corporate social responsibility efforts that promote women and veterans.
A+E Networks is planning to hold a virtual event for media buyers showing off 1,500 hours of its latest original content that’s ready to go at a time when COVID-19 has curtailed TV production. “Our business is 52 weeks a year and that’s why content providers must have an enormous cache of immediately available, premium content,” said Peter Olsen, president of ad sales at A+E Networks.
The 30-minute showcase sessions will take place on 27-29th Oct., covering content that is set to debut on A&E Network, History and Lifetime. The creatives who will participate include Tim Allen, Laurence Fishburne, Morgan Freeman, Salt-N-Pepa, Wendy Williams and Robin Roberts. “We are so fortunate to have a programming team that delivers a continuous pipeline of exciting projects across our distinctive brands,” said Olsen. “We continue to provide brand clarity to our audiences and advertisers along with partnership opportunities and sales solutions that work. And we are truly seeing the fruits of our labor.”
In addition to programming, A+E will also discuss corporate social responsibility efforts. History Channel will continue to invest in its veterans initiative including Mission to Honor, its program to preserve community sites and landmarks called Save Our History and History at Home, which provides resources to schools.
Lifetime is expanding its Broader Focus initiative promoting women in creative jobs, supporting initiatives like the Stop Violence Against Women and Stop Breast Cancer for Life. A&E highlights people impacting communities through its Voices Magnified campaign and works with organizations including the National Center for Missing and Exploited Children.
Our business is 52 weeks a year and that’s why content providers must have an enormous cache of immediately available, premium content. ” Peter Olsen President of Ad sales, A+E Networks