The UK public broadcaster’s commercial arm confirmed that it will have no physical presence at Mipcom this year, although it will fully support the digital edition of the market, Mipcom Online+.
BBC Studios confirmed that they will have no physical presence at Mipcom this year, TBI has learned. The decision comes three weeks after Mipcom organisers Reed Midem outlined their plans for the market and confirmed its intentions of doing a physical event.
The UK public broadcaster’s commercial arm instead has extensive plans to take its content to buyers via Mipcom Online+, Reed Midem’s virtual service that was implemented at MIPTV earlier this year, after that event was also cancelled as the pandemic spread. This virtual market is scheduled to run alongside the next edition of Mipcom, adopting a hybrid model.
“In order to give certainty to customers and colleagues, we have now confirmed that while BBC Studios will not have a physical presence at Mipcom 2020, we will be fully supporting the event through digital delivery,” a BBC Studios spokesman told TBI. “We will share further details of our slate and activity in the weeks ahead. We look forward to returning to Mipcom in 2021,” he added.
Meanwhile, Laurine Garaude, Director of Reed Midem’s Television Division, added: “BBC Studios will be partnering with Mipcom 2020 via the new digital Mipcom Online+, that will extend the reach of the market to audiences around the globe in 2020. We look forward to sharing more details of the partnership in due course and to welcoming BBC Studios back to Cannes next year”.
BBC Studios is the first major distributor to have confirmed it will not be attending Mipcom this year, although there are numerous companies that are monitoring their options. There have been no major physical events since February, when the industry’s global events calendar began to be thrown into disarray as travel restrictions were put in place amid the spread of Covid-19.
BBC Studios will be partnering with Mipcom 2020 via the new digital Mipcom Online+, that will extend the reach of the market to audiences around the globe” Laurine Garaude Director of Reed Midem’s Television Division