BERLINALE 2021: GLOBO PRESENTS ORIGINAL GLOBOPLAY SERIES

Globo is present at the 2021 edition of the Berlinale Series Market, which this year is happening virtually because of the pandemic and brings several new features in production. For this year, the company is highlighting original Globoplay series, with varied narratives, from lighter content to stories with current and relevant themes. In the event, screenings of two superproductions will be promoted: the romantic comedy “All the Women in the World” and the documentary series “Marielle: the crime that shook Brazil,” which brings up impactful themes, such as political crime, racism, female empowerment, among others.

The screening of “All the Women in the World” will take place on March 2 and also on March 4. The series is a product full of romance that attracts audiences who are looking for content to warm the heart. Light, poetic, engaging and good-humored, the series tells the story of the bohemian Paulo, a man passionate about freedom, poetry and all the women of world. An architect by training and a poet at heart, he plunges body and soul into each of the relationships he lives, falling in love, each episode, with each of the women in their own way. Without forgetting the great love of his life, Maria Alice, he counts on the advice of his two best friends to face the emotion of his conquests and terminations.

“Marielle: the crime that shook Brazil” will be presented on March 4 and March 5. The documentary series leads consumers to try to understand what happened on the night of March 14, 2018, when Brazilian councilwoman activist Marielle Franco was murdered along with driver Anderson Gomes – a crime that, to this day, remains unanswered. The car they were in was shot when they returned from a women’s meeting in Rio de Janeiro. Marielle was known for defending causes related to human rights, feminism, racism, and the LGBTQ movement, themes that are in line with today’s society.

Directed and scripted by Caio Cavechini, the documentary series features unprecedented audiovisual material. The production records from moments of the councilwoman’s adolescence until the driver Anderson Gomes discovered that he would be a father. In addition, it brings exclusive interviews with the victims’ family members, police officers involved in the investigations, journalists who covered the case, prosecutors and political authorities.

According to Angela Colla, Head of International Sales at Globo, the choice of these products shows Globo’s vocation as a producer of diversified content for the most varied audiences. “Our content strategy is consumer oriented. We are driven by data, as we increasingly understand the desires of audiences and thus produce stories with the ability to engage the most diverse audience profiles, whatever the platform. Our Original Globoplay series reinforce our ability to diversify, with themes ranging from lighter stories to content that addresses current on purpose issues,”  she said.