BOXING IN THE DIGITAL ERA: FOCUS ON SPORTEL HEAVYWEIGHT KEYNOTE PANEL

The 2020 spring edition of SPORTEL will kick off on 3 March, with a high-level conference day including a keynote panel featuring some of the most important personalities from the world of boxing.

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Today’s consumers love navigating life with their mobile device on hand, which creates an opportunity for streaming services like DAZN to deliver high-quality content that is relevant to their passions and available at their fingertips. This trend is not only impacting entertainment but is changing the way boxing fans enjoy the sport.

During this “heavyweight” keynote panel, Oscar De La Hoya, CEO of Golden Boy and Former World Boxing Champion, along with Eddie Hearn, Group Managing Director of Matchroom Sport will discuss how this trend has created an opportunity to connect with new consumers, the importance of social media in marketing events, and the role that boxers play in promoting their own fights and viewing options.

Additionally, John Skipper, Executive Chairman of DAZN Group will offer insights into how the viewing experience can be more engaging and what the company is doing to pioneer sports streaming.

"Many of the boxers in the Golden Boy stable are embracing DAZN and their OTT strategy with major enthusiasm. We work closely with our fighters on properly posting the DAZN value proposition on their Social Media channels utilizing strong graphics and images and hard hitting video. Our fighters recognize that Golden Boy and DAZN are at the forefront of distributing Live Sports to consumers in and out of their homes on their device of choice. Being pioneers is exciting for our athletes as we drive more attention to them with the best in technology and design," Oscar De La Hoya, CEO of Golden Boy.

Eddie Hearn, Group Managing Director of Matchroom Sport, stated: "With DAZN you have seen the creation of an unrivalled schedule for boxing in the U.S. Whilst the option of watching on a big screen still exists, fans can now stream live events on the go through their devices - a common trend and preferred option for the younger generation of sports fans."

"In  the U.S., DAZN features the biggest fights in boxing for an attractive annual or monthly subscription price. We’ve seen streaming transform the fields of entertainment and music. And now the same is starting to happen in live sports - the most valuable content in the world. After launching in 2016, DAZN has expanded to nine countries across four continents including Austria, Brazil, Canada, Germany, Italy, Japan, Spain, Switzerland and the United States," concluded John Skipper, Executive Chairman of DAZN Group.

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