This year, Brazilian telenovela celebrate its 70th anniversary, 45 of which command a strong and successful sales record in the international market. In a digital event held in a partnership with Natpe exclusively for buyers and distributors all around the world, Globo, will reinforce the relevance and the competitive edge of the genre, as well as the success telenovelas worldwide, while sharing the reasons Brazilian telenovelas create actual success cases and drive business.
Natpe V-Fronts presents "Telenovelas by Globo: Big Hits Anatomy" reveals cases from the recent production of “Sweet Diva”, a story of overcoming and optimism, and “A Life Worth Living”, which brings a positive message and shows that life must be valued at every moment. These two stories, that have been earning over fans wherever they run, will be showcased in addition to family drama “Once We Were Six”, a remake of a Brazilian literature classic that has been a hit throughout decades. “Once We Were Six” is also the most recent release from Globo, the largest producing company in Latin America, in the market.
The showcase presentation will be headed by British journalist Ali May, writer and producer , who has hosted leading industry executives and Hollywood megastars at European events, such as Berlinale, Mipcom and Content London. The event will count on the participation of the renowned authors and directors of the three super productions to share the ingredients that engage audiences and more details about their creations.
For “Sweet Diva”, a telenovela currently running in countries such as Argentina, Uruguay and Chile and already licensed in 60 countries, Emmy International winner writer Walcyr Carrasco (also responsible for the Emmy Winner ‘Hidden Truths’) will tell what his inspiration was to write the plot, and director Amora Mautner (who also directed the International Emmy Winner ‘Precious Pearl’) will share details on the directing process.
As for the hit “A Life Worth Living”, 2020 Rose D’or Awards Nominee telenovela that was also sold to more than 60 countries among which Belgium and Poland, writer Rosane Svartman and director Luiz Henrique Rios will be discussed their process. The duo will explain how the plot was designed around a friendship between generations and in different social classes, relaying to the public a message to value life.
The other success presented in the showcase will be the drama “Once We Were Six”, which revolves around the strength of a matriarch and her family, living short on limited resources, but surrounded by affection. Sharing the success attributes and factors that go into created a sucessful the family saga, writer Angela Chaves and director Carlos Araújo will comment on the challenges of producing the telenovela remake of a that was a hit across different decades, but remains current, and continues to engage new audiences.
The presentation of "Telenovelas by Globo: Big Hits Anatomy" in Natpe V-Fronts will take place on September 14th at 3pm (Este Europeo) / 9am (USA), and registration to see the event is open and entering al next link.
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