KYIV Media Week 2021 gathered 300 main Ukrainian players

KYIV Media Week 2021 took place on September 14-15 and gathered 300 main players of Ukrainian media market at Hyatt Regency Kyiv, as well as 70 experts from 15 countries that talked about reloading media business in the “new normality”.

The two-day program included 18 sessions: 10 panel discussions, presentations of 5 analytical studies, 2 special reports, a screening of trendy shows, and a party. The events of the forum were broadcast live on the Media Business Reports (MBR) analytical portal for free. This way, over 3,000 viewers from 37 countries joined KMW.

In October this year, all registered participants will receive KMW White Paper 2021 – the final document, including analytical reviews and research of the Ukrainian market conducted by Media Business Reports specifically for KMW: Analytics of Ukrainian TV series; TV viewing trends.

Panels

During the "Series Production in Ukraine" panel discussion, speakers spoke about the challenges and achievements of the Ukrainian series industry. The topic was continued during an international discussion, "Come Together! Eastern European Drama", which brought together representatives of the creative sector of series production from the Czech Republic, Croatia, Poland, and Ukraine. The speakers talked about strengthening regional cooperation and uniting the efforts of drama content producers in Eastern Europe to gain their share in the international market.

The series production development needs systematic state support – effective international practices in this direction were shared by KMW special guest Ilann Girard (France), co-founder and CEO of OLFFI. It is the world's largest unique database of public funds and incentives for content producers, with more than 1,000 programs in 95 countries. In his report on Public Funding for Drama Series in Europe, the expert spoke about how European governments support television content producers.

Other thematic block of KMW 2021 demonstrated the trends of actively developing Video on Demand-services in Ukraine and the world. This series of sessions began with an analytical report and discussion VOD Landscape: the New Dynamics, conducted in partnership with the international consulting company Glance Mediametrie (France) and with the support of the European Union Delegation to Ukraine.